The Research On The Development Strategy About The Classic Reading Promotion Of The Public Library In Anhui

Classics have the function of enhancing personal cultural literacy,promoting the development of national culture and the construction of national culture.As an important unit of culture and education in our country,public libraries shoulder the important responsibility of national cultural development,and should play a leading role in reading promotion.The public libraries in Anhui promotes the development of the classic reading promotion work in Anhui,creates a strong classic reading atmosphere for the people of Anhui,and promotes readers to improve their cultural literacy.By the literature research,network survey,questionnaire survey and so on,this paper investigates the related research of classic reading promotion in domestic and foreign libraries and the current situation of classic reading promotion service in public libraries in Anhui,its development strategy part can provide reference for public libraries classic reading promotion in Anhui.Firstly,this paper analyzes the relevant literature at home and abroad through literature research method,forming the theoretical basis of this paper.Secondly,through the network survey method,this paper investigates 17 major comprehensive public libraries in Anhui,including 1provincial public library and 16 municipal comprehensive public libraries.This paper deconstructs the classic reading promotion service of public libraries in Anhui from four aspects: the way of promoting classic reading,the object of promoting classic reading,the channel of promoting classic reading and the content of promoting classic reading.Finally,through the method of questionnaire survey,this paper investigates the participating readers of public libraries in Anhui and analyzes the readers' classic reading habits and participation factors for classic activities.Based on the network survey of the classic reading promotion of public libraries in Anhui and the questionnaire survey of the readers participating in the classic reading promotion activities of public libraries in Anhui,this paper summarizes and explores the shortcomings of the classic reading promotion of public libraries in Anhui: the promotion method is relatively traditional and classic reading activities lack interactivity;the promotion objects are not subdivided and the promotion awareness of vulnerable groups is not strong;the promotion channels are not perfect,and the publicity efforts need to be improved;the promotion content is more concentrated and lack of classic reading brand effect;the participation degree of readers is low and readers lack enthusiasm for classic reading;readers' satisfaction degree still needs to be improved and the effect of the activity is not significant.This paper summarizes the shortcomings of the classical reading promotion of the public library in Anhui and puts forward the development strategy for the shortcomings of the classic reading promotion in Anhui: adopt diversified promotion methods and pay attention to the construction of classic reading activity scenes;specify the objects of classic reading promotion and pay attention to the classic reading promotion for vulnerable groups;perfect classic reading promotion channels and make the best of microblog promotion platform;build classic reading promotion brand,and pay attention to personalized classic reading promotion content;stimulate readers' enthusiasm for classic reading and give full consideration to readers' classic reading experience;meet the needs of readers' classic reading and improve the service level of classic reading promotion.