Research On The Interactive Relationship Between Parent And Children Media Under The Background Of Media Convergence

With the rise of new media,preempt the media industry,carve up the market share,traditional media and even has a tendency to eliminate.In order to seek development,traditional media constantly find and explore a road to merge with the innovation of the new media,more seed medium are derived from the mother as a vector.In this paper,from the Angle of giddens "dual structure",to image the number and its operating "Zheng ZaiDu Shu",for example,examining mother interactive relationship between media and the media,and its effect both in the process of interaction mechanism.Discovery and summarizes the traditional media and new media integration problems and solutions in the process,provide reference for the diversified development of the media.Giddens believes that the actors in the process of action between different organizations to construct the relation model,and the relational schema,which in turn affect the actors what to do next,this kind of duality in freshmen and media itself has a strong embodiment.At first,this paper enumerates the media phenomenon of expansion,and analyzes its performance characteristics;Then from the Angle of interaction,this paper discusses the mother media and the media's "ideal" and "reality".In addition,this article through to the female media and media relations in-depth analysis,fracture and reconstruction is discussed under the environment of Internet media mother media and media how to influence the public,achieve the goal of integration development.Finally,the author believes thatThe author believes that the media integration to avoid blind expansion,do a good job of research and preparation after the establishment of sub-media,thinking about the practical significance of the media and according to their actual situation to create their own media platform,media convergence between the mother and child media interaction Will be more diversified,to achieve real integration needs to break the geographical boundaries between the media,communication boundaries,media boundaries,the formation of a positive interaction within the media mechanism,the use of "central kitchen" model for unified news writing and processed into different media Need to form the form of communication,the formation of a combination of point line,constitute a unified system,the use of "crowdsourcing" will be distributed in the network of information providers,the real use of the Internet for information dissemination.Media should insist on your product characteristics at the same time,retain their own advantages and continuously improve their innovation ability,through horizontal collaboration or utilizing the means such as capital operation for the new profit model.