Study Of Media Interactive On The Integration Background

Through investigate the background of media ecology integration, the power and resistance in media interactive, this article attempts to shape the construction of media interactive, and prospect its future development.Fusion now turns to be the pronoun of the society and a new hot issue. In the media ecosphere, Fusion does not only mean microcosmic technical fusion, but also the media fusion among mediums and micrographic fusion between the media ecosphere and society ecosphere. The fusion of media ecosphere is the grand background and permanent proposition of the changing media ecosphere, hence, the interaction of media shows its value and importance.In practical media interaction, impetuses come from technology, economy, competition and policy, whereas resistances arise from national politics, media management, employed person and cultural diversity. In the game of impetuses and resistances, media search for interaction space proactively and produce different kinds of interacting forms.In this thesis, the construction of the media formation is divided into four parts according to the location:interaction of the region, interaction of cross-region, interaction of full media and interaction of cross-field. The newspapers, radio and television groups established in various regions are the main force of regional interactions; on account of its cross-region, the internet plays an active role in cross-region interactions. The full media society has come. The news and events become the focus of interaction and spread of media. Newspaper, television, internet, mobile phones and etc. interpose, complement each other's advantages and develop themselves in this process. Under the huge impact of interaction, the participators involved are not only individual media, but also other aspects of the society. The interaction of media with finance, tours, communication industry extends its periphery and enrich its substance.The media interaction turns up to be the development direction in the phase of transformation. More impact are shown by media interaction during the reformations of economy, technology, politics and culture.