Audience And The Media---the Introspection On Relationship Between Media And Human-Being In All-Media Time

Improvements in science and technology provide skills for pattern’s development of media, transformation in media managing system create a system circumstance for the development of media form,the communication demands of people creates new media in new social environment,media environment has been turned upside down in this process,the relationship between media and people has changed a lot,the traditional relationship and the new one are intricately intertwined.In a new period of medium round developing,we can generalize changes of media environment specific from the following two aspects--(1)the great wealth of media content;(2)diversification of media form.The word "all-media" describe this reality of media development, and has most vividly outlines the trend of the media development present and later.This essay will focus on critical school and the school of media environment as the main theories,combining with points of cultural theory communication and sociology theories,refer the work civil and abroad and try to define the meaning of "all-media",to identify the key elements of the whole media,to explore the nature of all media.By investigating the intrusion of human life in the media development process,influence and change people’s lives,figure out the more complicated relationship between man and media in the new period,criticize media’s significant negtive impact on the role of human.The essay compsed from four parts:(1) Defines the background and the core elements and essence of all-media;(2) Get the analysis on the media scologyt of all-media era;(3) The third section discusses how the relationship changes in all-meid era,and the change will be obtained from comparison to the relationship in traditional media period;(4) Reflections on relationship between human-being and media in all-media era from technology and content two aspects.