Research On Interactive Relationship Between Media And Enterprise

It’s very important to build a good relationship between the media and enterprises. Relationship between media and enterprises may impact harmonious development of social. Building positive interaction between the media and corporate needs joint efforts, emphasizing the interaction between the interaction force. Interactive Media and cooperation between enterprises, there is a certain difference in the general cooperation between enterprises and, this difference stems from the dual properties of the media. On the one hand, media has an economic attributes, them need to participate in the fierce market competition, seize more market share, it is necessary to carry out marketing and expand the brand’s influence, in order to attract more advertisers. Economic property of the media determines the media must contact to the market, A good or bad relationship between media and enterprises, enterprises has important significance for the media. According to the media’s own system, media can cooperation with enterprises advertising through industry, or some TV show. Building a good interaction between media enterprises must to seek win-win situation, to achieve better economic benefits, providing a solid financial restructuring of traditional media. On the other hand, the media also have social attributes that can not be completely market-oriented operation, and the process of interaction and cooperation of enterprises, but also stick to their journalistic professionalism, avoid becoming a victim of the market.Building good interaction media companies, media and businesses need strong cooperation also need the media to adhere to its own journalistic professionalism. Media companies to build a good corporate partnership, give full play to their own economic advantage and talent advantage, but also the need to respect the needs of the news media professionalism.In this paper, the issue is about the interactive media companies, analysis of interactive media companies in the case of successful cooperation, and interactive marketing, starting from the theory, summarized the experience for reference. Meanwhile, there are also some problems in interactive media companies, such as the existence of the problem does not smell paid more serious paper examines media enterprise interaction problems in the moment from a theoretical point of view of journalistic professionalism. According to the current media interaction and the problems cause analysis, make relevant comments and suggestions.