The Research On Interactive Relationship Between Traditional Media And Emerging Media Public Opinion Fields In Disaster Events

China has entered the golden period of rapid economic development and disasterevents of the season. As something negative of social structure, disasters mustgenerate a series of chain reaction. During the times of information technologyopening, both of traditional media and emerging media will become active in disasterevents. And the interaction between the traditional media and emerging media hascertain influence on the disasters. It is very important to establish a good publicopinion environment and deal with events with learning the relationship andregulation of two fields. The theory of filed and public opinion related to theoreticalbasis for this paper support the provision of scientific theories. Analysis the influencefactors behind the generation of development of public opinion field for interactivelaws. Public opinion field refers to the relationship between the transmitter and theaudience. Traditional mainstream media field of public opinion refers to relationnetwork between the subject of public opinion and based on the traditionalmainstream media. New media field of public opinion refers to public opinion fieldbased on new media public opinion field of new media and contains media field,psychological field and social field.The study methods of this thesis are literature research, content analysis,statistical analysis and comparative analysis.(1) The performance of the traditionalmedia and emerging media public opinion fields in disaster events.(2) Theperformance and relationship of the traditional media and emerging media publicopinion fields in natural disasters, technological disasters, public health and socialsecurity.(3) The performance and relationship of the traditional media and emergingmedia public opinion fields from the perspective of rights and functions and differentstage of the event.(4) This paper summarizes problems existing in the two publicopinion field interaction, analysis the reason, and put forward reasonable solution.The research conclusions are as follows:(1) As a whole, the mainstream media public opinion field tend to be positive publicity, pay attention to play their impartiality anddominant but appear negative response to the situation in disaster events. New mediapublic opinion field show actively and become the important supplement of themainstream media public opinion field in disasters. It also can ease the bad mood ofpublic but it will produce rumor due to the lack of regulation.(2)Both of the twopublic opinion fields appear relatively positive in natural disasters, the mainstreammedia dominant. The two public opinion fields tend to confrontation and conflict intechnological disasters, the performance of traditional mainstream media is passiveand the performance of new media is positive and emotional. The present form of thetwo public opinion field is relatively active in public health event, the mainstreammedia play the leading role.（3）There are four main performance forms of interactionbetween two fields from the perspective of rights and functions:1. Resonance.2. Themainstream media play the leading role.3.The new media play the leadingrole.4.parallel.There are three main performance forms of interaction between twofields from the perspective of different stage of the event.1. Prospering together.2.Contradictory.3. Contact and contradiction.(4)There are two problems of publicopinion field interaction according to my research:1. The two public opinion fieldopposite trend obviously with less overlap.2. The mainstream media are passive in thepublic opinion field interaction. The reason for opposites between two field are fieldis independence. On the other hand it is the result of different value and themainstream media status determine his passive behavior. Finally, based on theresearch, I will give some suggestion for building a good interaction between twopublic opinion field. First, improve the mainstream media and improve its activity.Second, constructing and improving public opinion monitoring system, prompting itplay a positive role. At last, bring the guiding function of the opinion leaders into fullplay, build the platform for two media public opinion field to promote bothharmonious resonance.