Business Plan Of LBS Media

During "Twelfth five-year" period,China's advertising industry realized comprehensive and rapid development,has made remarkable achievements.And service social and economic development as an ineasingly important role.The advertising industry will be a trillion-yuan markets in the national "Thirteenth five-year plan".The traditional outdoor advertising operate in vulgar management way,can't keep up with the requirement of the mobile internet era.Outdoor advertising market is about to usher in a pattern of resource integration and reshuffle era.At the same time,large number of private cars were the rich media resources for car body advertisement,still not been developed and used effectively.Based on the current status of domestic outdoor advertising industry and trending of sharing economy,with the theory of business model innovation and value driving.I rsearch and analyse the private car outdoor media business model.Design the business model that based on mobile internet car body sharing economic,use for outdoor media advertising.And thus make the business plan.Thesis analyse from advertisers demand,consumer cognition and private car owners demand;Introduces the product and the service mode;Analysis of the current situation of traditional car body media,and outdoor media development trend of car body under the new economy;Specific analysis of the service operation and marketing strategy;Then using the theory of competitive strategy and value driving to analyze how to discover,digging and maintain project value and competitive advantage;Carry out the financial analysis and the financing plan,and include the potential risk of market,policy,technology and investament.The busimess model in this thesis will produce considerable economic value for advertisers(or advertising agency),advertising media(car owner),project platform itself and consumers.For society as a whole,based on the new technology application and dissemination mode of advertising,private car advertising can be transmitted enterprise brand and the commercial value of products more efficiently.And it conform to effectively promote residents consumption upgrade and reform the national strategy of supply side.