The Research Of Print Media Business Model Innovation Under The Background Of New Media

With the new media changes rapidly,the mobile Internet develops fast and the Internet plus era comes,the traditional media development and self acceptance group are subject to different impacts and challenges.Under the background of big media environment,it is an urgent and practical problem for paper media to seek new development and position.In the process of the research,we use the C evening news as an example to analyze its management status and the existing problems,further to study the main strategies of innovating business model of paper media.Finally,it is our target to explore the path to achieve long-term sustainable development in paper media industry.Based on the analysis about mechanisms,brand competitiveness,talent group,the ability to use new media and profit model,we study the management and development bottleneck of C evening news.The fundamental cause of business difficulties lies in ossified system of media industry,single product chain,poor supervision and imperfect supervision and protection mechanism and so on.This paper deals with the necessity and feasibility of business model innovation of evening news,and further expounds the methods to improve innovation management of the C evening news.In order to speed up the transformation of traditional media,it is necessary to expand the follow-up product of new media actively and make the integration of new media deeply;to change the operating thinking and satisfy the customers' requirement;to maintain our competitive edge and extend the advantages of its brands with the help of “Entire media”;to deepen the mechanism reform,and attach great importance on training talent of “Entire media"and explore new pattern of profit.This paper fully combines the theoretical knowledge of corporate management mode with the actual situation of the C evening news.In the research sense,it has certain significance in the research on the domestic transitioning traditional media,at the same time in the research process of this paper also puts forward continuous innovation and development of traditional media.