Research On The Business Model Innovation Of Chinese TV Media Industry In The Era Of Melting Media

With the reform and opening up,China's traditional media industry has been developing rapidly for a period of time.Due to the emergence of modern science and technology and the rise of Internet information technology,a large number of new media have emerged.Traditional media industry is decreasing day by day,and Chinese traditional TV media industry is facing great impact no matter in business mode or industry development.In recent years,with the progress of media integration,the media environment has changed greatly.The boundary between the traditional media and the new media is becoming blurred.It is the only way for the traditional TV media industry to develop the TV media media.The coming of the era of convergence media is both opportunities and challenges for the TV media industry.The business mode of the traditional TV media industry needs to be changed.In the era of the melt media,the traditional TV media industry carries on the reform and innovation of the business model,keep up with the pace of the times,continue to play its own advantages and combine the new media platform,highlight the core competitiveness of the traditional TV media,and finally achieve the maximum value of the relevant stakeholders.At present,the problems such as the unclear definition of the concept of financial media,the lag of the idea of melting the media,the lagging of the reform of the business model and the lack of the overall planning have seriously restricted the continuous development of the television media industry.This article will clarify the ideas of the media,deepen the understanding of the media,analyze the existing problems of the existing television media industry,and propose technical improvement and strategy optimization,and also put forward the innovation strategy of the TV media industry business model.The television media industry can follow the pace of the times,innovation in market positioning,resource optimization,and the extension of industrial chain.In concept,system,and technology,the television media industry will continue to maintain competitive power in the future development through innovation and reform.