| The library is people's lifelong school, is a city civilized degree direct symbol.As the important society cultural base facility, it shoulders is disseminating the scientific cultural knowledge important mission to the general populations. But Our country Public library year purchase books funds, average per person insufficient 0.3 Yuan.The Chinese average 460,000 people have a public library, but the international standard is actually in every 1.5 kilometers radii establishes a public library, the average 20,000 people has a public library. The country"25"the time culture development plan summary pointed out now the world, the culture and the economy, politics blend mutually, is day by day close with the technical union, is day by day prominent in the comprehensive national strength competition status and the function, more and more becomes weighs one of national synthesis strength strong and the weak important criteria.In the complex international environment, must win the international competition, not only needs the formidable economic potentiality, the technical strength and the national defense strength, similar need formidable culture strength.National encouragement and the guidance society fund establishes the national permission each kind of public cultural facilities, the development public culture service.The country also appears the correlation policy encouragement folk capital stepping in cultural establishment, sets up the personal library. Is situated in northeast old industrial district Jilin Province Siping, the population 3,350,000, only has 5 public libraries.Based on public to knowledge culture life urgent demand, plan construction privately operated non-enterprise--The origination and the management take the free library as the core Xuanhua books cultural center, disseminates the knowledge, the promotion culture, promotes economic prosperity, benefit public. The Xuanhua books cultural center is provides the free books for the Siping area public multimedia and so on the resources, the equality enjoys the knowledge, promotes people's energetic culture living standard, the service populace, the benefit populace's healthy leisure platform.The Xuanhua books cultural center by becomes take the free library as the core five parts of hosts.Respectively is the library, the recreational activity center, the public training center, the consultation instruction center, the vegetarian diet dining room. The books cultural center, its imbark plan is clear about the organization prospect, and with the benefit correlation side the key first step which forms an alliance under organization's mission.But the formulation imbark strategy plan is merely the first step: The imbark plan implementation, the formulation year work plan and some time work plan, continues the monitoring and the appraisal the utilization imbark plan which succeeds regarding the managed by the people non-enterprise enhances the efficiency, realizes own mission all equally important. The Xuanhua books cultural center duty is Siping All Public Free Open Library; Free provides the modern informationization resources, like computer, network, consultation and so on; Provides the service for the Siping area 20% family, can develop the Siping area 10% public; Provides for the Siping 10% organization visits regularly the borrowing service, and long-term reciprocal benefit friendship cooperation; With specific association organization, like establishment resources mutual benefit cooperations and so on community, hospital, clinic, pharmacy, training center; For the special organization, like the kindergarten, the adult apartment, the jail, the special child recover center and so on provides visits the borrowing service, and carries on the cooperation to provide certain support service and so on Through the external environment analysis, including the economical and the social development factor, the culture, the population and the environmental factor, the lives of the people level, politics, the law and the government factor, the law to must seeks to make a profit organization's related provision, the technical factor, the competition factor and internal environment analysis, including internal superiority, internal inferiority formulation development plan.Through to collects to the library service demand fundamental research data analysis, for causes the urban district reader coverage fraction rapid expansion, mainly aims at the market two first goal markets and several second goal markets.The first goal market for aims at the library free service customer.Second goal market for creation income recreational activity center, public training center, consultation instruction center, vegetarian diet dining room customer. The Xuanhua books cultural center determination third party marketing strategy, namely serves for realization more public welfares, provides free services and so on books service, part free consultation, training for the customer.One must maintain the library normal operation cost, two must continue to grow strong stably.This must have sufficient library Tibet, has the sufficient fund to satisfy the operation and the development.And has characteristics and so on goal multiplicity based on the sale, therefore the sales strategy adopts the synthesis participation, the marketing socialization policy.The Xuanhua books cultural center pastes the customer except the attention product service strategy, the fixed price strategy tends to the popularity, the common people consumption level.And records the development milestone, including 1st year enterprise goal and enterprise strategy; During 3 years after do the enterprise start, how cause the enterprise smooth development, achieve the profit separatrix; Does the enterprise after the overstepping profit separatrix, how about about 5 years expand the enterprise scale, causes the orbital strategy which the enterprise steps onto develops with steady steps to carry on the elaboration. The Xuanhua books cultural activities center library, the public training center, the consultation instruction center, the recreational activity center, the vegetarian diet dining room independent management, separately formulates systems and so on rationalization, user friendly rules and regulations, opening hour, daily management.All management adopts the flow process. The Xuanhua books cultural activities center human resources are composed by three kind of basic personnel: Is responsible for the decision-making the director, the execution plans has repays the staff and does not have the salary volunteer.The center human resources management prominent member's universality, the member goal pursue non-beneficial, offers, the compassion, the public welfare and so on the non-materiality actuation.The Xuanhua books cultural center human resources disposition will appoint the personnel for part-time duty, the small work paid by time will be the common staff, the center encourages more volunteers to join as far as possible, on the one hand the realization public utility objective, will enable more people to participate in the service society, on the one hand might reduce the artificial cost, moreover might display volunteer's creativity fully, will provide diverse for the general public the service. Regarding the newly built books cultural center, the risk management is through the risk recognition, the forecast and the weight, the choice effective method, by reduces the cost as far as possible, has the plan processing risk, obtains the security operation the economical safeguard. The Xuanhua books cultural center, needs to invest 800,000 Yuan, this imbark strategy plan contained the center to transport the foreman three years finance and the management outline and the plan.The Xuanhua books cultural center plan starts doing business grandly in August 1, 2010.This center plans the selected location east the Siping iron area inhabitant culture area.This central creator, has the confidence organization outstanding team, unifies own business management aspect the work experience, by reason of to the library enterprise affection and to the public utility enthusiasm, has the confidence to have to found the Xuanhua books cultural center and to develop into the Siping first-class popularity books cultural activities center.The exhaustive financial forecast analysis demonstration, the Xuanhua books cultural center has in the existing market the success and the development potential.Second year starts doing business which in the center, will achieve 12% investment rate of return.Then the third year will achieve 30% investment rate of return. The Xuanhua books cultural activities center will be constructs four even public utilities the outstanding project. |
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