Media Industry Business Plan Prepared By The Theory And Practice

Commercial plan or business plan is an operational plan for business of enterprises. In addition to function as a director for the management of business operations, it can also be used as a tool to facilitate strategic cooperation and finance operations. For these reasons, the business plan composition is a working skill for MBA graduates.The writing of business plan utilizes many management theories and knowledge, but in most of the Chinese management schools, there are no courses dedicated to this subject, so many Chinese MBAs did not know how to compose a business plan conform to the standard codes. On the other hand, by exploring many of the domestic literatures on guide to business plan, the author finds that they were basically rather simple, with some introductions to the formats of business plan, but did not elaborate on the theoretical backgrounds and the methodology of each sections. So these guides did not help much to write a good business plan.For above reasons, the author, drawing from the experience of writing a media industry business plan last year and the various theories learned from his MBA studies, has made an attempt to write a theoretical guide for writing business plan of media industry. This guide, which describes the process of business plan composition, will put the theory to practice, and provide a thorough out guide to business plan.The text of this paper is divided into four section: Section 1, Preface; Section 2, The meanings, functions and major considerations of business plan; Section 3, The guide to composition of the major sections; Section 4, Other issues need attentions. In writing the media industry business plan, it is advisable to start with a thorough out market research, based on this research, the composer can go on to perform the market analysis and competition analysis, and then to make a threat and opportunities assessment, and strategy definition. The strategy is used to guide the formation of marketing plan, management plan and financial plan. And if there are finance needs, a finance proposition has to be stipulated. All these woks are summarized in the following sections of business plan: (1) Executive summary, (2) Company description, (3) Products and services, (4) Market, (5) Competition, (6) Risk factors, (7) Marketing program, (8) Management plan, (9) Financial plan, (10) Financial needs, (11) Appendixes, etc.The major management theories involved in writing business plan are: market analysis, marketing management, competition analysis, strategic management, finance, managerial accounting, etc.. In describing the composition of major sections of business plan, the author begins with an introduction of theoretical background, follows with the application to practice, and exemplifies with a sample business plan wrote by the author last year.This paper is characterized by putting theories into practice. It provides an elaborated theoretical guide to the composition of media industry business plan, and exemplifies by a sample newspaper plan, makes it a good reference for writing business plan.