| With the rapid development of information technology and extensive application,the various forms of new media are emerging.News media organizations should go to the road of media transformation and integration development if it wants to exist and flourish.Content editing of new media and effective tracking of news communication is a new working mode formed by the rapid progress of new media communication and media integration.It combines traffic statistics function with news gathering and editing,not only to achieve the unified management of news collection and distribution can also effectively track news communication effect,improve the quality of news reports.Achievement of mobile editing reduces the limitation of field office environment of journalist and editors and shorten the time in the process of news flow,enhance the working efficiency and the timeliness of news.Such new working forms integrated with collecting,editing,releasing and effective tracking of news communication have become the recent trend of the news media industry.The paper is combined with the writer's recent development and maintenance of fast all media system in Shandong Shun net Media Limited by Share Ltd,and design and achievement of the content editing of new media and effective tracking system.Mainly include the following aspects:(1)The overall design of the system,including architecture design,system architecture design and functional structure design.(2)finishing the design and coding of content editing platform,including the achievement of such modular functions as user management,column management,article management,attachment management,model management,role-based access control and workflow control.(3)finishing the design and coding of multi-channel material acquisition and news release module.Mainly including website side,Mobile APP,WeChat public number three different channels in the form of material acquisition and news release function.(4)finishing the design and coding of effective tracking subsystem.We need to collect behavior information of network user and store in the database.When the data are accumulated to a certain extent,we need to statistics and analyze it from different levels and display analyze data on the web page.The system uses a page marking method based on AJAX to record access information,and analyzes the traffic trends,access source,access page,access user,the article ranking and many other key factors.In the design process of content editing platform,the B/S architecture model is used to develop and the service terminal of the system is achieved with YII2.0 MVC design mode;while in the mobile WEB terminal,the current popular HTML5+CSS3 architecture development was chosen to not only makes the presentation of the page more powerful,but also has a responsive layout and cross-platform capabilities.It can be compatible with Android,IOS and other different operating system terminals.In development of interface of Wechat public number,it implements different formats of information upload and various forms of news release including text,picture,video,etc.In the effective tracking subsystem,the AJAX technology and page marking were used to achieve the third party traffic statistics platform which could be used independently. |
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