WeChat Public Number "No. 22 Wuxing Street" Travels From Media Media Marketing Research

With the popularity of mobile Internet technology,the use of social networks and marketing methods emerge in an endless stream,for example,the initial micro-blog marketing and the gradual rise in recent years,the number of WeChat public media marketing.Compared with the traditional marketing model,the new marketing model presents the advantages of instant feedback,multiple interactivity and so on.Mobile Internet is a profound and widespread impact on the transformation of contemporary marketing model.In the trend of the birth of the WeChat public numbers mushroomed,it has gradually shifted from the initial "flow oriented" to "content oriented" transition.In this paper,after in-depth study of community marketing theory,first of all,through the self media community marketing model marketing case analysis,found the self media community marketing model marketing case common success factors,that is,user thinking and content based.Then,based on analyzing the present situation of WeChat public "Wuxing Street No.22" from the media community tourism marketing on,by using the method of questionnaire investigation and interview,found the WeChat public number "Wuxing Street No.22" from the media community tourism marketing three problems,namely the content is not considered community orientation,narrow audience positioning and communication more traditional carrier.After that,the author puts forward the improvement idea of three aspects:establishing the concept clearly,determining the target users and changing the communication carrier.Finally,from the three aspects of creating valuable content,establishing communication mechanism with users and broadening the channels of communication,the WeChat public number "Wuxing Street No.22" tourism self media community marketing specific design is proposed.This article will aim at the marketing question in the traveling industry,through draws lessons from the successful experience,creates the traveling from the media WeChat public number"Wuxing Street No.22" the way,carries on the exploratory research to the self media community marketing pattern in the traveling profession application.The study of this paper is of great significance to enrich and perfect the WeChat public number "Wuxing Street No.22" tourism self media social marketing,and secondly,the ideas and methods of this study have certain reference significance for other self media to carry out community marketing.