The Research And Development Strategy On Present Situation Of Newspapers’s Official Wechat Public Account Number

In2011January, Tencent Inc launched a multimedia information communicationwhich is the core function of free mobile application "WeChat",.In recent years, thedevelopment speed of wechat exceeded all predict rapid accumulation of a large numberof massive user group. Subsequently,"WeChat public platform" as an important moduleMicro message, and launched in2012, a large number of domestic well-knowntraditional media responded positively, have joined the army forced Micro message,registered Micro message public account, and the "Micro message strategy" to thenewspaper or newspaper height, as all media development the strategy of an importantlink, invest huge manpower, material resources.Through the analyses of several major newspapers and the website of Chongqingdaily newspaper group under the official Micro message public account, on the newmedia technology to promote medium shape change, the dissemination of the contentsand the way towards a new direction of diversification, and reader interaction of multidimension research on traditional media, how to walk out of a road of innovation in thenew medium wave, put forward beneficial suggestions and reference.