A Study On Media Wechat Public Number In The Context Of Fusion

Media theorist McLuhan said: "The media is the basic driving force of social development,but also the signs of no distinction between social formation,the emergence and use of each new media,declared that we entered a new era." Today,under the internet technology,behavior habits like the use of mobile phones for new media platform's obtaining,sending information,have been integrating into the life bit by bit.The subversion of progress of all the new technology platforms,will mercilessly challenge the traditional media "informed right" authority,in other words,the new media is re-dividing the proportion of the right to speak.Today,the traditional media is no longer a monopolist of the message and matching resourcesOn the other hand,the "traditional media" in the new platform is no longer a "traditional media".A lot of data and textual content show the changes made by the traditional media to maintain the status and discourse authority.The taste of the audience is different,the rapid reproduction and dissemination of information make the one who grabs the first-hand information outstand in the competition.At the same time,the freedom of discourse and lower marketing costs also enriched the possibility of different areas of society: the government works transparently,and puts out the public information independently;life events make it possible that everyone is the transmission subject;enterprise dynamics and advertisement are put on the platform which favored by numbers of fans."Parity" platform is no lack of competition,the traditional media walking in the transformation continue to bring forth new ideas from the content,presentation methods and technical aspects and try to gradually explore a new set of survival rules.Seemingly living space more and more narrow,media public number have different adjustments in the internal and external.This paper attempts to discuss and reflect from different aspects by monitoring the media public and its paper in Suzhou in the year of 2016 based on Qing Bo media platform.The first chapter introduces the definition,research purpose and innovation of the traditional media WeChat public number in the media fusion environment,and sorts out the research results of the related theory.The second chapter starts from the brief introduction of the media public number in Suzhou,and analyses the information generation mechanism and content elements through the WCI data and examples;the third chapter analyses the role definition and transmission respectively by comparing the new media public to traditional media;chapter IV uses examples to verify the phenomenon of deleting paper.The fifth chapter takes the Suzhou area as an example,analyzes the traditional media with the development of the new media platform and the "central kitchen" operating mechanism,and summarizes the media convergence and development trend.It is hoped that through the observation,research and thinking of the Suzhou media public number in 2016,can reflect the forward direction and the move of the traditional media public number in the big wave of media fusion,and make a contribution to the next development.