Empirical Research On The Traditional Media WeChat Public Number

The birth of new media completely subvert the traditional media transmission mechanism, in today's new media environment, it is necessary to develop the traditional media transformation, as a result, the transformation of the media becomes the theme of the era of change. Facing the new situation, new trend, new pattern, and make the TV media in the tide of new media in unique, play to their unique advantages; How to realize the integration of resources, combined with new media interactive communication, so as to realize the maximization of the value of spread and the timing of communication effect as the traditional media in the development of media mergence of all media era transformation challenges.Media between the increasingly competitive today, WeChat public platform, brought a new twist to the traditional media, tencent using its vast users, gave it a huge marketing and promotion value. In the context of media convergence, the traditional media take advantage of the WeChat public account, help to build the bridge of communication between the media and the masses, make the low threshold, liberalization and widespread, and thus get more news resources. Media through this platform access to public opinion and feedback, and timely adjustments in the program production activities, so that the quality of their programs continually optimize, not only expanded media coverage, strengthen the media influence, and established its own survival foundation. WeChat public platform is undoubtedly the important way to enhance the competitiveness of the media, but want to better service to the user, it must be clear grasp of the user's use condition, to succeed in the fierce competition.WeChat contents and forms of the public platform with rich variety, convenient communication media, online effective interaction, such as the user to select self-motivated characteristics, so this article on "CCTV news", "People's Daily" "Epicenter wide news " as an example, through the statistics of the three traditional media release frequency, content, such as reading data, to analyze its user usage and actual situation, summed up the traditional media use WeChat propagation law and characteristics ot public accounts, and the existing problems of the advice is given.