Research On The Content Construction Of The Public Account Regarding Party News' Current Politics In The Background Of Media Convergence

Since the media integration was written into the national development strategy in 2014,after several years,China's media integration has now entered a deep stage.Technology promotion,capital entry,and policy lead have become the driving force of China's media integration development.Artificial intelligence technology is becoming more and more mature,robot writing and intelligent algorithms are incorporated into content production,reshaping production relations,and promoting the iterative upgrading of the media industry chain.Internet companies are vying to camp in the content industry.From the strategic level to the guidance of "all-media"construction,to the action level to face the layout of county-level melting media centers,the policy leadership is reflected in all aspects of media integration development.From the passive transformation to the active attack,the traditional media has improved the channel layout and the level of integration and communication power in the development trend of media integration,from "adding"to "combining".Based on the development status analysis of traditional media under the background of media integration,and the framework of the WeChat official account system established by CPC newspaper,this paper divides the layout patterns into the coordinated model and the independent model,and discusses the position and role of political news accounts.It also summarizes the innovative features of content product construction by reading and analyzing the article content of the WeChat official accounts.After that,analyze the value of content as the carrier of cultural spirit and assume the role and role in the construction of mainstream discourse system.from the perspective of value construction.Although the CPC newspaper has effectively improved the level of communication.However,the content construction of the WeChat official account system established by CPC newspaper still has some misunderstandings such as insufficient channel layout,lack of conscious awareness,and insufficient interaction vitality.They should be optimized from three aspects:improving content channel construction,layout the investment trend,and activating user resources.