Research On The WeChat Subscriptions Of Domestic Famous Media In The Background Of Media Convergence

In this paper, the comprehensive analysis of the current media environment brought about by the media form, dissemination of ideology, the audience information acceptance method, and so on, summed up the nature of information dissemination from the media. In sociological research methods of index of new media platforms in the sample of nine print micro channel public number as the research object to carry on quantitative analysis, through the variables will such as "article length", "Aesthetics" "push send time......And other indicators and the "reading", "the number of points like the number of correlation analysis, to clarify the specific factors affecting the spread of public numbers. On the basis of quantitative analysis, combined with qualitative analysis, descriptive interpretation of individual case of propagation, trying to full and deep understanding media micro letter public signal propagation characteristics.Traditional print on its micro channel number of public construction is all media era indispensable part of, but also the media fusion, important media in the transformation of a link. Regardless of is the number one public strategy or micro channel strategy matrix, public number carries media and audience communication, instant messaging, extensions. Study of public signal propagation properties revealed propagation rules, with the current situation and development of the media, the whole thinking explore media and media people, to the media fusion future trend of paper media era, has very important practical significance.