Research Of Children Audio Books On Mobile Terminal Platforms

In the internet era,mobile terminals like smart phones,tablet PC provide new developing patterns for all walks of life and audio books market is no exception.It can be found that audio books for children can be distributed in a better way with the help of mobile terminal platforms which provide convenient access,abundant resources,free-download content.Users can choose to pay for audio books of high quality in the profit model.Personalized service is conducive to the further development of audio books for children.This thesis further explores the advantages of children's audio books on mobile terminal platform combined with background of the age and significance of the research.The first chapter is the introduction.It mainly introduced the research background and significance,reviews,methods,framework and the innovation of this thesis.At the same time,it defines the concept of the the research object.As an effectively supplement to the traditional reading,audio books have been proved to become one of the main mode of reading for audience.Relying on mobile Application platform,audio books can reduce children's use of learning machine,tablet computer,TV and other electronic products which have a bad effect on visual development.It can also help visual reading and provide a new way for children to acquire knowledge.The second chapter is an overview of the development of children's audio books at home and abroad.Firstly,it analyzes the connotation and denotation of children's audio books as well as the value and importance Secondly,it traces the history of children's audio books and the difference in listening.From the theories of scholars both at home and abroad,we see the evolution of audio books for children in the further.Last but not the least,the thesis analyzes the current situation of the children's audio books.It is still in the initial stage of exploration at home.The foreign countries have realized the audio books have a significant effect of the on the children's Education.The third chapter indicates that children's audio books have an enormous advantage over paper books.The mobile terminal platforms are promoting the popularity of audio books and the internet technology is penetrating into the publishing industry with accelerating pace.Finally,it is the market prospects of children's audio books on mobile terminal platform.The forth chapter is the analysis of special case.4 representative and famous audio books applications are selected.They are Himalaya FM,Qing ting FM,Lizhi FM and Lazy Audio book.In horizontal comparison,brand slogan,product positioning,developing and operating organizations,core competitive advantages,content production mode,children's audio books' special paid content,information architecture,interaction performance and profit model are analyzed.The fifth chapter is about the survey which conducted to investigate the situation of mobile application uses on children's audio books in the reality.By distributing questionnaires online and offline,103 users' basic information,behaviors and personal experiences were surveyed.Based on statistics and data,certain conclusions are given.The sixth chapter is the problems and the corresponding countermeasures of children's audio books on mobile terminal platform.Combing theory and case analysis results,the audio books for children have the problems of low quality and lacking contents' innovation.The designers and producers of children's audio books are not professional.There is copyright dispute in children's audio books.The profit model is to be developed.The solutions are as follows.To rich children's audiobook content.To improve professional ability of staff with the training programs.To strengthen copyright legislation and restrict piracy by technical means.To integration with listening scene and perfect marketing combination.To use different channel marketing skills to precisely identify users' demand.