Research And Thinking On The Development Of Mobile Audio Reading Platform

In recent years,mobile Internet has become more and more popular.With the promotion of various technologies such as mobile,digital and network,people have inadvertently made an innovation in themselves.It has great advantages in all aspects of people's work,life and study.The impact of changing the way people get information is an important part of it.Faced with this change,traditional media collectively showed a weak situation.Newspapers,magazines,and traditional broadcasting have been unable to adapt to the current fast-paced,fragmented information transmission model and information reception needs.Under such an era,new media has risen strongly.The audio reading platform took a beautiful "thickness and thin hair" on the east wind.Under the trend of intelligent mobile terminals,the emergence of mobile audio reading platforms has opened up a new way for people to obtain information.Traditional reading with visual as an essential element is no longer an inevitable way to obtain information.The new reading model has been constructed to fully adapt to the fast-paced,fragmented and entertaining reading needs of today's society.Compared with traditional broadcasting,mobile audio reading platforms have undergone tremendous changes in content production,user interaction,and content dissemination,giving the broadcasting industry a new definition.Based on the research of mobile audio reading platform,the senior scholars in this paper take the representative Himalayan FM in the mobile audio reading platform as the research object,and the user interaction feedback and platform content production mode in the platform operation as the main part of the research.Through the use of case study methods,literature research methods,content analysis methods and other research methods,systematically analyze the interactive communication methods of mobile audio reading platforms and the impact of user feedback interaction on content production,including targeting existing platforms in the operation process.Describe the shortcomings and potential problems in order to propose useful solutions.Mobile audio reading platform has many new features compared with traditional broadcasting.The real-time interaction of the platform is one of the core features.Its strong interactivity can shed many points worth exploring,including the conversion of audience identity and content.The transformation of the production model can be discussed in depth.Studies have shown that the audience of traditional broadcasts has changed the attributes in the network tide.They have changed from passive recipients of information to active target searchers to information producers through interactive feedback behaviors.The audio reading platform of media research has become the user of the media.In the above process,this group of people can no longer use the“audience” to describe,in the new era,“users” have become their new synonym.With the mobile audio reading platform,they listened to the radio in their "hands-on","use",and "play" to participate in the production and update of radio programs.