Research On The Operation Mode Of Chinese Online Children's Audio Books

The combination of publishing cultural industry and mobile internet technology has provided a new development space for audio books.China's audio books have developed rapidly,but there are still many problems to be solved,especially operational problems.This paper selects the online children's audiobook operation mode as the research object,and attempts to explore the development law of online children's audiobooks from the perspective of operation mode,in order to promote the development of online children's audiobooks in China.On the basis of literature analysis and interview investigation,this thesis selects Kaishu storytelling,Qingting FM,Himalayan FM,lazy listener and lychee FM as the most representative platform for the status and development level of Chinese online children's audiobooks.Cases,using operational model theory to guide the analysis and research of online children's audiobooks in China,and propose an analysis framework that divides the operation mode into content operation mode and business operation mode,and conducts indepth analysis and research on the above five online children's audiobook platforms.The operation mode of online children's audiobooks in China has the characteristics of concomitant and interesting,as well as the existence of uneven quality,serious homogenization of audio content,frequent copyright infringement and infringement,weak payment awareness,and lack of audiobooks.The problem,and under the guidance of Schultz's "Integrated Marketing Communication Theory",proposed countermeasures to improve the quality of audiobook content,encourage originality and innovation,pay attention to copyright protection,cultivate awareness of payment,and promote the popularity of audio books.This study is of great significance for promoting the healthy and rapid development of audiobooks for online children in China and promoting the study of audiobooks for online children.