Research On The Micro-communication Of Archival Information Under The New Media Environment

With the rapid development of science and technology,the new media influence and change the way and habit in which people get information more and more profoundly.The transmission mode relied on new media has become an important way for the public to get information,and it also has become an effective way to transfer knowledge and culture."Micro-Communication" is the most representative characteristic under the new media environment in this day.Under the mentioned environment,as to how to use this opportunity to expand space for spreading and to attract public's attention to the archives,the related archives departments need to adopt new ideas,to attach great importance to the new media and to see through the characteristics of "Micro-Communication" in order to promote the development of archival undertaking with the effort of "Micro-Communication".On the basis of the integrated use of some research methods,the archival information communication and new media Micro-Communication are summarized,and the historical transmission expand mode of archival information is reviewed and the advantage of archival information spread by micro media is discussed.According to the current analysis of the appliance of archival information in micro-blog,WeChat,mobile client and micro-film,this paper proposes the problems:the ambiguous location,poor content,the ignorance of audience demands,the shallow level of the appliance of new media in the new media environment.Finally,this paper analyzes that the archival departments can improve and optimize services through the archival information Micro-Communication from "5W Communication Theory" in inside and outside aspects.In the aspect of internal construction,based on the "5W Communication Theory",it is proposed that the archives departments should promote the concept of Micro-Communication,enrich the content of Micro-Communication,focus on the needs,enhance Micro-Communication interaction,and make good use of micro media.In the aspect of external expanding construction,it is proposed that the archives departments need to learn more about the Micro-Communication experience in various fields,to cooperate in producing Micro-Communication products and providing innovative Micro-Communication services.