Research On Micro Communication Strategies Of Archival Service Enterprises

Under the background of rapid development of socialist economy,from "archives intermediary organization" to "archives socialized service center" and then to "archives service enterprise",the archives service industry has a history of more than 20 years in China,and its importance is self-evident.As a member of the enterprise,the archives service enterprise has a necessary link in the enterprise development--Micro communication Serious deficiencies,no matter comprehensive enterprises or file specialized enterprises have no clear understanding of the micro communication of file service enterprises,the micro communication strategy of the file service industry needs to be faced with,so the research in this area is just in time.This article summarizes and explains the necessity of building and perfecting micro propagation of archives service industry through investigating,analyzing and sorting out the official account of WeChat archives and micro-blog,and puts forward some suggestions for the micro dissemination of archives service enterprises.According to the logical relationship from cause to effect,this paper is mainly divided into four chapters.The following are the specific contents of these chapters:The first chapter is the introduction,which introduces the era background of the research on the micro communication of the file service enterprises.Based on the analysis of the research status at home and abroad,the paper summarizes the research background,purpose and significance,and has a preliminary understanding of the file service enterprises as a whole.The second chapter is the overview of the micro communication of the file service enterprises.It introduces the related theories and concepts of the file service enterprises and micro communication,as well as the advantages of using micro communication to develop the file service enterprises.The third chapter is the analysis of micro propagation elements and development status of archives service enterprises.Combined with the development of new social media,the micro propagation mode of archives service enterprises mainly includes WeChat official account and micro-blog.The fourth chapter is the problems and development strategies of the microcommunication of the file service enterprises.Based on the data analysis,the main problems in the micro communication of the file service enterprises are obtained.Aiming at the problems in the development process of the micro communication of the file service enterprises,the corresponding solutions are put forward to promote the sound development of the micro communication of the file service enterprises.