The Research About Archives Information Service Optimization Based On Social Media

Our country is in the process of rapid development of informatization, as the Internet penetration rate accelerated, the expansion of the base of Internet users and the rapid development of Internet technology, the people have not content with only from the real world of access to various information of daily life, depend on social media of existence and development of the Internet becomes more and more love for Internet users and rely on. Network and intelligent terminal equipments for the increase of social media users provides the necessary material base. Social media with its mobility and interactivity, real time, gradually spread to the network user corner of every inch of life for people’s daily activities and exchanges to create a new space. Social media has become the network user to gain another important platform for information service. If join the social media in the field of archives information service, it will be able to attract more archives information service users, will be for archival institutions’ means of information service, information service for an overall increase in influence, so as to ultimately achieve the purpose of enhance their core competitiveness.This paper firstly makes concept definitions and specifications to social media, archives information service and so on, and expounds the characteristics and advantages of social media. Then makes theory study with social media in archives information service functions and influences, through to the existing domestic and foreign research status about social media in archives information service functions and values were reviewed. For archives information service based on social media optimization research, the author selects Micro Blog, We Chat two platforms as a source of data for research. Then with the archival institutions build on Micro Blog, We Chat these two kinds of social media platforms, with their service developments, present situations, makes a series of data statistics and analysis. Based on the archives information service social media platforms, analyzes their service impacts and service contents, on the basis of 5w modes in archives information service optimization analysis. Finally according to the data and theory analysis, from archives information service provider sides, archives information service media, archives information service evaluations and feedback these three aspects, put forward the optimization strategy.Introducing social media into archives information services, may achieve amazing communication effects, promote service experience of archives users, increase the influence on archives information service on Internet users daily life.The purpose of this paper is to seek how to make better social media and archives information service in combination, with the aid of the application of social media for the majority of the people new ways to provide more quality and efficient services, to expand archives information service scope of radiation, to increase the status of archives information service in the era of information development, play a better role to the archives information service of social service and application value in the network virtual life and actual life.