Study On Micro Communication Of Archival Information

With the application of archives in micro media represented by social media,a new mode of communication--micro communication of archival information arises at the historic moment.Because of the information dissemination technology,the disseminator's information literacy as well as the impact of personal media,the micro communication of archival information has gradually become an important channel for the communication and dissemination of archival information.The paper indicates that,communicators should be based on the actual conditions,self-condition,and fully establish innovative idea including media selection concept,media concept,personalized service concept,interaction concept,product marketing concept,and the concept of virtual public relations to guide the micro communication of archival information during the process of micro communication of archival information.In the part of communication structure,five elements mainly consist of the micro communication of archival information: archival information,communications,micro media,users and feedback channels.Compared with the mass media,the five elements have subtle variations to varying degrees.For example,the archival information is mainly refers to the generalized archival information;communicators such as the traditional archival institutions,archives magazine,have extended to colleges and universities,corporate archives,archives intermediary service agencies and individuals;the changes in the media are more obvious,micro communication mainly rely on micro media,such as social media and clients,Microblog,WeChat,Facebook,Flicker or archives APP;users are basically limited to Internet users with information literacy;finally,compared with mass communication,micro communication of archival information has more diversity and efficient communication channels.It is because of these changes,which makes micro communication of archival information adapts to the needs of social development,and therefore it has strong vitality.The mode of interpersonal communication based on social media establishes the mode of micro propagation of archival information.In the social media environment,interpersonal relationships are transformed from traditional geopolitical relationship into network interpersonal relationship.The mode of micro propagation of archival information is transformed from the traditional mass communication model to the network interpersonal communication mode.When micro operation of archival information is carried out,it can choose independent operation,outsourcing operation or joint operation mode according to its own conditions.The communication subject should also focus on four aspects: organization construction,resource construction,operation and maintenance,and risk avoidance.