The Design And Implementation Of Customer Relationship Management Based MVC Model

With the development of modern science and technology, more and more specific applications based on Web technology. In program development and design, web application development technology is also increasing. However, most web applications are complex system structure, scalability and poor maintenance, test is relatively complex difficulty and so on a series of problems. For solving this series of problems, the MVC model is of great significance. MVC model can better improve the previous Web program development technology is not enough and is a good choice.MVC design mode is usually divided into Model, View, Controller three kinds of relatively independent parts, both the division of labor and cooperation between the three. Three are complementary to each other together to achieve the function of application and then complete the task submitted by users, and the design pattern can make the system has a hierarchical clear, the low degree of coupling, facilitate the development and convenient test advantages, compared with the development of technology in the past complex difficult to operation has the superiority. Also, developed in line with the principle of MVC web applications, Microsoft ASP. Net MVC has many excellent characteristics, this architecture programming is powerful, the. Net framework class library as the background support, simple and fast to develop suitable application convenient. According to the specific require ments of customer relationship management system, CRM system is divided into five functional modules, including customer management, marketing management, service management, analysis and decision-making, basic configuration and so on. The architecture of the system fully in line with the principle of MVC design, clear hierarchy and system operation good; the system architecture can help the enterprises to further enhance its customer management level, and to improve the competitiveness of enterprises.In the management of information enterprise, customer relationship management system can effectively improve the level of customer relationship management of modern enterprise. In order to improve and expand the new situation of customer relationship management, CRM information technology has been regarded as an important part of modern enterprise information management. In this paper, the main application of the Microsoft Corp introduced ASP.NET and MVC technology to design the completion of the new customer management system. The 2010 using Microsoft SQL server as the database server using Microsoft Visual Studio 2010 as integrated software development environment, language C# as application programming language, target framework for. Net framework 4 in the backstage database application LINQ-TO-SQL to realize database communication protocol.