Reseach On Advertisement Customer Relationship Management Design And Implement Of Chengdu Media Group

For the enterprise’s survival and development, customer resources of enterprise is very important. So the available manage enterprise’ customer resources is the biggest domain. Enterprise use Customer relationship management system to improve the problem of the important measures. CRM as a management enterprise and customer relationship management of the main platform, can not only to the customer relationship management, can also record enterprise with the customers, business between activities.This system uses JSP, Spring framework in Java, and MySQL database realize customer information basic information management, inquires and statistics and analysis, and system maintenance etc. function.Customer management system has a good application prospect, its function was constant development and improvement for it along with the computer technology and network technology development many years. This system can according to the specific circumstances of practical application, proper, in order to better be amended application. This system follow rules: easy operation, good flexibility, and high security, in order to stable running.