Design And Implementation Of Lenovo’s Customer Relationship Management Information System

With development of the global economy and electronic commerce, The internaland external environment of the company have had changed greatly. The varioussectors of the world are experiencing the evolution and development of businessmodel, the competition environment more and more incentive, enterprises alsoconvert their core of marketing from product to customers service, the concept ofcustomer relationship management have spread over the enterprises. Customerrelationship management information system has become a branch in the field ofinformation system, which is the combination of computer technology and customerrelationship management concept.To have a comprehensive understanding of customer relationship managementinformation system, the paper give the customer relationship management informationsystem’s definition in terms of computer technology and company strategy throughinvestigation, analysis of literature reading and Actual Investigation, then introducethe Customer relationship management information system’s theoretical foundationwhich including The fundamental principles of management,computer technique andthe foundation of data mining technology, summarizes the research and applicationsituation of customer relationship management information system in the domesticand foreign, based on that the paper analyzes the customer relationship managementinformation system of classification, main function and utility of the play in thepractical application. At last the paper take Lenovo for example designed and realizeda multifunction customer relationship management information system, such ascustomer relationship management, performance appraisal and so on. In this paper,the popularity of knowledge related to the customer relationship managementinformation system is certain significant.