Huading Construction Decoration Of Customer Relationship Management System Design And Implementation

With the continous intense competition of construction and decoration industries, how to keep customers and excavate the customer resources has become the lifeblood of the development of an architectural enterprise. But in the process of business management in the past, emphasis was put on tapping new customers, while the management of the existing customer relationship was ignored, which allows the rise in tapping the resources of customers. Based on above background, this thesis studies Huading architectural company. The customer resource management system of the enterprise has been comprehensively analysised, designed and implementated. In the course of the study, the author investigates the process of customer relationship managemen in Huading architectural company, what’s more, the theory of management is applied in the in-depth research of the customer relationship. The author designs concrete functional module and also offers the conceptual model of backend database and the constructure of concrete database. In the system implementation stage, the function of the system can be achieved using NET technology and database technology. This ethasis also discusses the results achieved and the business processes of each module, meanwhile, the functional modules of the system are tested. Through this study, the fusion of architectural decoration customer relationship management theory and Huading enterprise management business process ia achieved. Based on the theory of customer relationship, Huading company develops a suitable customer relationship management system according to the actual demand from the customers. The application of this system not only standardizes the customer relationship management, the maintenance and the deep excavation of Hauding customers, but also improves Huading enterprise customer relationship management efficiency, which shows its reference value.