A Survey About "Micro-news Production"

Internet has greatly changed our lives, but also changes the propagation environment. Newspapers experienced a founder website, reported net fusion process, carried out a round of media convergence in innovation. In the new period, the newspaper began to try to use "micro-platform" such as Weibo and Wechat to expand its influence.This article chooses People’s Daily, China Youth Daily and Beijing News as the research object, embedded multiple-case studies. Discovery News Innovation Practice is how newsrooms are undertaken, showing what innovative products are, what effect news production process, how to make the organizational structure changes, show how the relationship between technology platform. Through field research and in-depth interviews, hoping to depict the news editorial department of the "micro news production" to carry out a descriptive study. The article is for Newspaper innovative practice feedback, Newspaper the process of new media transformation.This paper is divided into three parts, the first part is the research origin, tells the newspaper article Why Study in the new department, why choose this three newspapers as a case, and how researchers admission. The second part is to show the research process, describe the process of innovation news of three newspapers. The third part is a summary of the news of innovative practice. Three newspapers have adopted a "micro-news production" approach to innovation and integration, but produced different results. "Micro-news production" is a reflection of media convergence at this stage the outcome, the media is a part of the transition process.