Research On Special Topics Of Network News

With the development of Internet, information and technology resources are great sharing, competition between news portals are also increasingly fierce. Information integration, multimedia utilization ability has become a new competitiveness between portal website, and this exhaustively reflected in the performance of the network news feature. Network news topic with its rich content, depth and breadth of the collection, relying on the technology platform of multimedia integration, in the visual effects and aesthetic presentation also has a higher requirement.This study to theoretical framework, the innovation theory as a guide, to Sina, Tencent, Netease News topics as research material, to select predict reported "2015 two sessions", emergencies "Tianjin Port explosion", social hot events "Fudan poisoning" three thematic report for text analysis object, from the planning of topics, angle of view, content and form four aspects of Thematic Interpretation of network news report frame.Through the analysis found that the three major portal of news monographic planning have different innovation elements:topic change previous passive thematic reports, actively tap the potential social issues; content emphasis on originality and information of secondary production and format abandoned before the mass of information view, with concise quality content available to users; media convergence on attention to the linkage with the media and social media, realize the thematic information of high quality rendering. These innovative trends, provide the possibility of path for the prediction of the future development direction of network project.