Integration And Co-creation:the Transformation And Challenge Of Media News Production

Due to the continuous penetration of Internet,5g,blockchain,artificial intelligence and other technology applications into the news media industry,the development of intelligent technology further widens the dimension of media integration,promotes the deep and three-dimensional integration of media,and further melts the boundary between media.The intelligent editing method penetrates into every link of news production and distribution,which has a profound impact on the media ecology and the relationship between people and media.This paper takes the production transformation of media news as the research topic,explores how technology empowers the news production,what changes have taken place in the news production under the industry background of media integration,what changes have taken place in the process of news production,the relationship between elements,and the concept,and what media logic lies behind the transformation? In the vigorous and all-round reform,whether the news ecology has been eroded,whether the fundamental value and significance of news have been shaken,and whether the news industry will fall into the circulation chain of "pot effect" driven by consumerism?In the introduction,it defines the concept and differentiates the characteristics of the transformation of media news and news production.In the first chapter,it analyzes the background of the new transformation.In the second chapter,it analyzes the multi-dimensional concept transformation of the media news production,the expansion of news epistemology concept,the innovation of traditional supply logic,the transformation from news works to news products,and the substitution of user thinking for audience thinking.A variety of new applications have been formed by the deep integration of technology concept and news concept.In the third chapter,the representative "media brain" of the intelligent platform is selected.Through analyzing the typical news cases produced by the "media brain" in Jiangxi "two sessions",the influence on the news production process and news products in the reports of Jiangxi "two sessions" is investigated.Taking this as the entrance,this paper explores the process change of media news.It is found that the key features of process change are "integration",breaking the barriers between traditional processes,integrating the barriers between different media and different media.In the fourth chapter,it analyzes the relationship between human and media elements in news production through representative cases,focusing on the relationship transformation between news producers and users,and finds that the key feature of the transformation is "value co creation".Producers gradually turn from journalists to intelligent production of human-computer cooperation.Users are no longer the traditional audience,but have the characteristics of the integration of consumers and producers.They not only reverse produce news topics,but also carry out participatory secondary production in the process of communication,and achieve value co creation with the media,to a greater extent,the realization of human media and media personalization.In the fifth chapter,combined with the analysis of business platform "today's headlines" and other cases,we reflect on the problems and challenges faced by the news industry when the intelligent technology penetrates in a large area.According to the analysis,news authenticity is not only faced with the risk of authenticity,but also easily covered by feelings of reality in VR news construction."World interconnection" also accompanies the abuse of technology,which makes the user information always in the process of technical monitoring.The news values are challenged in many ways.It comes from the intelligent news products with fixed thinking and lack of deep thinking and humanistic care.It also comes from the subjective logic ambiguity associated with the user's over immersion in VR news.In the sixth chapter,we put forward the relevant strategies to deal with the above challenges.Firstly,the future human-computer cooperation and human-media symbiosis should firmly adhere to the human-oriented rules.Secondly,we should strengthen the self-discipline and user consciousness of the platform,strengthen the legal supervision and value guidance,cultivate the public spirit of the whole people,improve the capacity of media supervision,and promote the media expression of multiple demands.Optimize the media of news communication technology,resist the tension of over connection,and establish the mechanism of algorithm disclosure and supervision.At last,the author puts forward the prospect of the future financial media production supporting the social governance towards modernization.