| As one of the first intelligent journalists in China,"xiaoice" has attracted great attention and the praise from the press since its successful masterwork "news card" came out which was jointly developed by Microsoft and "qianbao group".On the basis of mathematical statistics and factor analysis of card samples from 2017 to 2019,the researcher of this paper found that after 7 technical updates and the third version of iteration,a new style generated by multi-mode is presented by this robot.In form,it mainly adopts two types of text juxtaposing pictures and pictures and main text sub-type.The card is usually composed of pictures,text,topic voting and other elements,among which pictures and the topic selection is presented in four ways,and the text adopts title language.In terms of content,xiaoice has made in-depth exploration and beneficial innovation in news grasping,expression and production,etc.Firstly,the language is minimalist and trendy,all within 50 words.Secondly,in the way of expression,it adopts the form of rhetorical questions and statements,and its narrative is personalized and diversified.Thirdly,news content is fully socialized and targeted at the public for news consumption.Fourth,it also adds the participation button,the participation attitude and the result data immediacy and so on.Finally,the news agenda is reset and reformed in an intelligent way,and the main body agenda and topic participate in the self-combination and cooperation.The author believes that if it is the first innovation for intelligent journalists to use structured data and journalistic data model to generate manuscripts,then the introduction of writing algorithm into news writing will be a second innovation.As a result,human journalists will be transferred to algorithmic management and a largenumber of news articles will be completed by intelligent machines,which will inevitably introduce human journalists into in-depth reporting and creative writing.The success of xiaoice's "news card" operation highlights the new trend of full automation of news generation mode,full socialization of news content and accelerated frequency of news production,which leads to corresponding changes in the role of news producers,news production and distribution,and interactive feedback of news opinions and attitudes.At present,the distance between intelligent journalists and artificial journalists is gradually narrowing.In the future,the two will go hand in hand,integrate with each other,uphold the harmonious coexistence of news and technology ecological view,and jointly welcome the arrival of the new era of intelligent news. |
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