Research On The News Innovation Of Local Party Newspapers Under The Background Of Media Integration

The Party Central Committee regards the promotion of the integrated development of traditional and new media as the effective measures to press ahead with ideological and cultural publicity and beef up the mainstream ideological public opinion.As the main front of news publicity,how can provincial Party newspapers make full use of new technology and new applications,innovate media communication means,constantly roll out excellent news products,and effectively leverage the communication power,guiding force,influence,and credibility of mainstream media is not only the responsibility and mission of the Party newspapers,but also the major content of innovation of Party Newspapers in undertaking its news public opinion work.As far as the content production of the party newspaper is concerned,“NPC & CPPCC” is the main battlefield for the media to fully demonstrate the innovative ability of news reporting and seize the focus of news coverage.Over the years,the central and local media have been exploring the path of integrated media development.They have not only explored the brand-new model of omni-media in the coverage of “NPC & CPPCC”,but also formed more attractive communication forms and means,thus providing valuable experience for the reform and innovation of news reporting in the context of media integration.This thesis focuses on the coverage of “NPC & CPPCC” by Fujian Daily and studies the innovation points of the local Party newspaper's coverage of the “NPC & CPPCC” based on the new media matrix of Fujian Daily,and analyzes the necessity of promoting news innovation in coverage of “NPC &CPPCC”.From the four aspects of news communication concept,form,content,and means,the thesis illustrates the innovative practice of Fujian Daily in the process of media convergence and offers corresponding countermeasure suggestions for the problems and shortcomings reflected in innovative reporting and the use of new media platforms,hoping to inspire news innovation in the context of media integration for local Party newspapers.