Research On The Construction Of The Innovation Model Of News Production In The Era Of Artificial Intelligence

Artificial intelligence has entered the media industry strongly in recent years,breaking through the difficulties of traditional media news production,and further promoting the "Internet plus" strategy which aimed at "connecting all".The "Internet plus" has brought the traditional industry and Internet into deep integration and created a new fundamental ecology of development."Artificial intelligence plus" emphasizes the ability to simulate and extend human intelligence,and make the machine have the ability to sense,think,and act.It can be said that "Internet plus" is only a platform for media development,while "artificial intelligence plus" is a carrier with infinite development potential.Nowadays,the intelligence of media is not only limited to the news distribution,but also to the whole process of news production and communication.The man-machine collaboration combines the advantages of human and machine to form a balanced mode,which endows the media with new life.In the era of artificial intelligence,the guiding principles of algorithmic news production can be summarized as the "new 4C rules".That is,the right Context is the gateway,with a specific Community as the point,with the quality Content as the value,and the Connection of the person,content and brand as the center.Integrating the function of "artificial" and "algorithm",clear the content value,user community and scene ration,and do this three interconnected and interlocked,has become the optimal indicator to form the media value chain.Artificial intelligence is advancing the reform of the news industry in all aspects.This reform will not only reconstruct the news and communication order and the ecology of public opinion,but also have a profound influence on the news production mechanism and the formation of the information environment.In this context,building a healthy media platform responsibility view,platform algorithm ethics and improving users' media literacy are all the positive responses to the construction of the new order of intelligent news production.