The Construction Of National Image During The 2015 "Chinese Military Parade Reports" Of People’s Daily Overseas Edition

People ’ s Daily Overseas Edition, one of the mass media for building national image who regards establishing China’s national image as its mission, has turned out to be a classic case of having tremendous social influence and communication power as mainstream media.Founded on July 1st,1985, this paper has just celebrated its 30 th birthday,and it’s carried the media belief “Serve Audience Home and Abroad Sincerely as A Bosom Friend” into practice through delivering China’s principles & policies and reporting domestic issues & events of great significance. On September 3, 2015, Beijing’s Tiananmen Square witnessed a grand military parade ceremony to celebrate the 70 th anniversary of the victory for fighting fascism and the anti-Japanese War,and People ’ s Daily Overseas Edition actively reported this event to interpret China in all directions.This article has done a comprehensive research on People’s Daily Overseas Edition’s reports from Aug.3rd to Oct.3rd, 2015 on the military review event of China occurring on Sept.3rd of 2015, using approaches such as content analysis, comparative analysis as well as comprehensive study of quantitative and qualitative.The study found that the People’s Daily Overseas Edition constructed a national image of a powerful China with military majesty, a friendly China with safeguarding peace and an inclusive and enlightened China. To highlight such an image, it attachesto the using of communication skills and strategies, like unveiling significance of the subjects covered, merging the narrative styles of serious hard news and "Oversea Tone" vivid reporting and applying various narrative perspectives.However, in the vertical comparison with its parade reports over the60 th anniversary of National Day in 2009, and in the horizontal comparison with the related reports from People’s Daily and New York Times, it’s been observed that People’s Daily Overseas Edition’s “2015military parade reports” had some deviation on the construction of national image. For instance, media positioning and service function lacked personalized color, reports agenda biased "Announcing only the good news", inherent, self-stereotyped thinking logic. I think, on the overseas targeted publicity, national mainstream media should establish an unique style and the report object should be converted from "announcing only the good news" into "all news being covered", and the media should create diverse and digital expression.