Research On Reports Of China’s Foreign Trade In People’s Daily Overseas Edition In Financial Crisis (2008-2011)

The world financial crisis which rooted in the United States began to spread in the world from September,2008. This sudden financial turmoil has significant impact on China’s huge export-oriented economy. People’s Daily Overseas Edition, as the most authoritative newspaper in China, has the responsibility to reassure the people, pass the relevant policies of the party and state, show the China’s responsible image to the world and enhance the international discourse power in the2008world financial crisis.Foreign trade, is the most sensitive area of the world financial crisis, which also becomes the focus of the media. The Foreign trade report in People’s Daily Overseas Edition" is the aim in the study, which analyzes the characteristics and summarizes the communicating regular patterns, using qualitative and quantitative research methods, and provides a reference for Chinese international communication system.The Chinese and international trade system, capital flows, service trade,goods trade, technology trade,bilateral economic relations, Chinese foreign trade control system are the connotation of the foreign trade reports of People’s Daily Overseas Edition. The dissemination of trade information, the analysis of the trade policy, and universal of the trade knowledge are all the basic function. Meanwhile, it is closely related to economic policy, involved in the economic field, and joins the international competition. Therefore, it is highly professional, with a certain degree of confidentiality and risk.The study has shown that We got the characteristics of "the report of China’s Foreign trade in People’s Daily Overseas Edition" through the detailed data analysis of the sample, which included the authoritative and professional sources of information, timely interpretation of the policy, fight back on the adverse argument, large words for hot events, and the heritage of the form and layout. And meanwhile, we can find the some urgent things to be mentioned, so many local news resource, the traditional report positive style, be passive on the international issues, and lack of humane care.Some upgrading strategies are as follows:the integration between the international perspective and local economy, Learn the communicating strategies and skills from the famous international media, and abide by the principle of balancing reports; strengthen the contention of the international agenda setting, and compete for the international discourse power; the concept of humanity and the humanistic care is integrated into the China’s foreign trade news.