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The Study Of CNTV Contents Construction And Packing

Posted on:2016-06-05Degree:MasterType:Thesis
Country:ChinaCandidate:Y Y SongFull Text:PDF
Abstract/Summary:PDF Full Text Request
The rise of China’s video users makes the competition increasingly fierce between the video sites. As a national network television, CNTV is far behind the private video sites in user scale, advertising and other aspects of the share. There are some issues among the content organization, product packaging and operating strategy. Through the study of CNTV’s content development, packaging and operations strategy, CNTV can lead the domestic video communications platform.
Keywords/Search Tags:Encapsulation Mode, Content production system, Organizational path, Operations Strategy, CNTV
PDF Full Text Request
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