Research On Content Production Of PGC Short Videos From The Media

With the popularity of mobile Internet and smart phones,users' needs and habits are constantly changing.Short video is accompanied by the era of fragmented reading.2016 is a year when short video has become the "outlet" of the Internet industry.In this year,high-quality short video self-Media such as "Papi Jiang" "Yi Tiao" and "Er Geng videos" appeared.At the same time,short video applications such as " Miao Pai","Xiao Ka Xiu" and "Kuai Shou" appeared.In this year,short video began to gain the favor of capital.Many traditional media workers have also transformed into short video entrepreneurial teams and become one of the members of PGC short video self-media.In the following two years,the content production of short video self-Media has undergone tremendous changes.through literature analysis,in-depth interviews and data analysis,this paper elaborates the background,development situation,content production mechanism and mode of PGC short video self-media,analyzes each link and element involved in the content production process in detail,summarizes its content production model map.Through participatory observation and in-depth study,this paper makes a detailed analysis of the advantages and problems of content production of:MS Yeah",It also points out the following problems in the process of content production:copyright of works;IP derivation;over-emphasis on creativity and neglect of content production.In view of the problems in content creation of PGC short video self-media,some suggestions and strategies are provided,which are:creating content value and precipitating social assets;applying big data to content positioning;innovating program forms to break through the period of audience exhaustion and forming "1+N"mode in the selection of release platform.