Design And Implementation Of Customer Marketing System For The Agricultural Bank Of China Branches

With the improving of financial market in China, the growing numbers of financial institutions, the stronger competition in financial industry, commercial banks of our country are transferring from account-centered operation system into customer-centered operation system. Traditional manual maintenance mode can no longer adjust to the improvement of business because of the increasing business volume. To adapt the healthy development of our bank industry, it is necessary to apply a more completed manage system in the processing of bank marketing and build a customer marketing management system.The dissertation starts from systematic analyzing the customer marketing system applied in Agriculture Bank of China(ABC) branch, of which the analyzing is processed via researching the structure and building methodology. In addition, the author specifically explains operation of the system. The system is designed based on J2 EE platform, perfectly showing flexibility, high expansibility, and safety. The system uses rapid prototyping approach, of which combined with scientificity and practical utility. Working on analyzing the operational process, customer information data, product-marketing mode, and employee performance evaluation of a bank branch, the system is built via modeling(UML modeling), system design. System design contains framework, function module, application design, coding, database design, interface and safety design. Then through the rebuilding of the primary model, accompanying with the prototype model, the final version product has been successfully produced. With fully application of object-oriented technology(OOT), the system achieves short developing time, which is safe and reliable, offering a good enough support to a bank branch for marketing. System development processing is completed with storage procedure and flip-flop technology, further supplying more comfort ability and safety.The designing and application of the system will increase the efficiency and accuracy when doing customer marketing, highly reduce the marketing cost, improve the performance of bank employees, at the same time, it helps to reduce the complexity of daily customer marketing management, enhance the key competitiveness of a bank.