Xinjiang Urumqi Branch, China Merchants Bank Marketing Management System Design And Implementation

In the financial sector increasingly competitive today, increasing financial institutions, Banks in China are doing to account for the center to take the customer as the center of the change. Bank accounts so rapid development, the traditional manual management way have not adapted to the needs of the development of new business. In order to guarantee bank customers the sustainable development of the business, it is necessary to management information system is introduced into the bank's marketing management process, set up customer marketing management information system.This paper first analyzes the management information system of the system structure and development method, and then points to stage presents specific development process. Use rapid prototype system of development, first by bank marketing business elements, bank marketing business process and data analysis of the process, the logical model of the system was established; Then the model for system design, including the system structure, system database, coding, software module, system security and user interface, and other aspects of the design; And then in the design on the basis of the prototype system to realize; Through to the prototype of the evaluation and improvement, to make the prototype finally become a real product. System based on the development JZEE platform, and ensure that the system of high scalability, security and flexibility. The realization of the system in the process, use the object-oriented technology, through to the class library inheritance, accelerate the speed of development, improving the reliability of the software, and through the use of triggers and storage process technology improves the system adaptability and safety.This system design and implementation reduce the customer marketing daily management, improve the complexity of the bank customers marketing efficiency, reduce the cost, improve marketing sales performance, enhanced the enterprise market competitiveness.