Research And Analysis Of The Marketing Management System Of The Customer Base Of Xinluo Branch Of Agricultural Bank Of China

In recent years, the financial industry is very competitive, especially with the network payment platform and the placement of foreign banks, but also to the major banks have brought some pressure. Customer is the source of the development of the bank, how to retain customers has become the major banks need to address the main problem. At present the major banks to launch the product type and content are similar, the customer requirements of the product type is getting lower and lower, but the demand for higher quality of service, banking is the service industry, providing customers with comprehensive services is very important, The quality of service determines the degree of customer choice. Agricultural Bank of Xinluo branch in order to regulate the behavior of each marketing staff, decided to use information technology to improve management efficiency, R & D customer marketing management system is an inevitable choice.The paper is mainly around the Agricultural Bank of Silva branch of the management needs of the network to carry out research and analysis work. Secondly, the analysis of the business, the ABC Silva branch of the organizational structure is more complex, including the type of business people to compare the type of business staff to do the analysis, Many problems exist in the traditional business operation process, the paper gives the analysis and introduction of the original business process, and carries on the optimization reengineering, gives the optimized reengineering business flow description; then, carries on the function of the system Analysis, access to system functional requirements when the first need to determine the type of user, each type of user requirements on the system are not the same. By classifying the users, the users of the system are mainly customers, account managers, senior managers, marketing departments, business and product innovation managers and credit review management personnel, using data flow diagram and functional structure chart for each The user's specific needs were analyzed in detail; Finally, the data of the system were analyzed, using the ER diagram and the form of the database table gives a detailed analysis and explanation.