Research And Analysis On Customer Marketing Management System Of High - Tech Branch Of ICBC

In recent years, China’s economy has developed rapidly, and was followed by various industries increasingly fierce competition in the financial industry is no exception, the bank’s customer is God, as people improve the quality of service requirements, "In customer-centric "service concept has gradually become the financial sector to pursue the goal of customer resource management has become one of the main objects of contemporary banking management. For now, how to improve the quality of customer service and how to strengthen the scientific management of customer information has become one of the important issues facing contemporary banks, and therefore the study of banking customer management system is necessary.This article focuses on the high-tech branch of China Industrial and Commercial Bank customer marketing management system research and analysis. First of all organizational functions ICBC branch high-tech, business people and former business processes were systematically analyzed and pointed out the problems of the original orchestration. The original business process optimization, including basic information processes, marketing, product flow, marketing and service processes, marketing, contract management processes and the impact of performance management process optimization. Then the customer marketing management system functional analysis, including the role of analysis, the overall system use cases and use case analysis son, overall system function package diagram and sub-function package diagram analysis. Finally, UML, systems analysis and other technical management system for customer marketing data analysis, including basic information management, marketing, product management, marketing, service management, marketing, contract management, marketing performance management and system management functions of data analysis, in addition to the entity classes database table relationships, the system is analyzed.Through research and analysis in this paper, on the Industrial and Commercial Bank of China branch of the original high-tech business process optimization, application design UML and system analysis technology a highly efficient, easy to use, convenient and efficient customer marketing management system, implementation of the system not only in the very to the extent, improve the work efficiency of a branch of Industrial and Commercial Bank customer marketing and management personnel, improve the quality of service, customers can also reduce the time to visit a certain extent, that allows customers to manage personnel and timely understanding of the real needs of customers. And implementation of the system can also manage customer marketing other banks to provide a reference value and reference.