Design And Implementation Of Radio And Television Network Customer Management Platform

E-commerce is already popular in the world of social business trends current buyer’s market in a very long time to occupy the market initiative.Because consumers purchase channels by widening and expanding influence product selection in the consumer space, and the maturing of mentality, which makes long-term loyalty of a commodity has been difficult to maintain certain customer groups.Only strive to master customer information to improve the relationship between the customer and communication to customer satisfaction as the basis for business vision, companies can gain more market share in the competition, to occupy the market initiative.Absolutely invincible superiority and absolute presence has been difficult in the competition companies must have a sense of crisis, internal and external resources from the consolidation in line with the development trend of the business philosophy and business strategy, to play the advantages of modern enterprise management.One of the advantages of modern business is information advantage. For the business relationship between businesses and their customers through the deployment of customer management systems can be built to use information technology to achieve the customer’s core nature of the enterprise culture.Cooperation sales, marketing and customer service and other areas of information technology can improve efficiency by way of customer management.Customer management system is not limited to the presentation of information management, through effective customized services modules to the basic requirements of customers to provide "tailored" services, to enhance customer satisfaction results, making enterprises in efficiency and profitability of the Room to find the perfect nodes.Customer management system through the effective data analysis can also improve business efficiency, expand their markets and for key customers on maintenance can be had achieved significant improvement.Radio and television networks is a very large amount of client business enterprises, in order to effectively manage network clients and services, customers can deploy radio and television network management platform for customer service information management for the enterprise. In this paper, through the radio and television networks to conduct business analysis, in the form of actual research studies business needs analysis, integration of business functions management platform. Through a clear system development technology to complete layout, design and implementation of the entire system, using effective technology deployment system architecture and database development work B / S mode, and ultimately on radio and TV network customer management platform for practical tests to determine platform practical application development projects. Overall, this study radio and television networks will deepen their core competitiveness of enterprises to provide technical support operational decisions.