On January 13,2010,premier Wen jiabao presided over an executive meeting of the state council,at which he made it clear that efforts should be made to continuously promote the integration of the three networks and the integrated development of radio,television,telecommunications and Internet networks.In 2013 the State Council promulgated the "broadband China" strategy and implementation plan ",after the relevant government departments as the core,to make a series of related policy mechanism,further promote the high-speed broadband network construction,since at this point,our cable broadband and telecommunications network begin to enter the fast lane.After entering the 4 g era,with the development of the Internet and mobile Internet technology,China telecom,China unicom,China mobile’s three carriers,and some of the new media represented by Internet company also entered the field of video transmission,radio and television networks company in the face of development opportunities at the same time also ushered in the bigger challenge,in the field of video transmission,from the dominance of radio and television networks company,up to now the IPTV and the Internet OTTTV schools of thought contend,intensifying competition.Under the background of fierce competition,Guizhou brodcast and television information network co.,LTD.,the user outage rate is rising year by year,from 16%in 2013 rose to 32% in 2018.In this article,through understanding of radio and television information network co.,LTD.Guizhou province existing business policies and customer relationship management,analysis the company shortcomings existing in the customer relationship management,study the countermeasures to solve the problem,and safeguard measures,help the company improve customer relationship management level,and enhance core competitiveness,the company will benefit the company in the new situation to explore a suitable development path.In addition,the research results on the customer relationship management of Guizhou brodcast and television information network co.,LTD.can be extended to other companies in the radio and television industry to help more companies improve the level of customer relationship management. |