| On March 15, 2001, 15 plan outline for the first time in our country put forward the concept of \ "triple play\", for telecommunications, television and the Internet development gradually achieve fusion, thus promoting the rapid upgrade of media industry in China. In the following ten years, our country government has formulated and implemented a series of policies and measures, after repeatedly discussed and keep trying, finally make the triple play activity of the media industry has entered the phase of the pilot. Believe that can be widely implemented in the near future. Is a period of time will become the future the main trend of the development of media industry in China, both for China’s media industry upgrading and development, or the life of ordinary people and national progress. Television as one of China’s four major media, in the current face to mobile phones, the Internet as a representative of the new media under the condition of strong competitive pressure, especially their political propaganda,public opinion guide, news dissemination and culture education function under the condition of weakening, but also to seize the industry development trend of triple play,with the help of the policy advantages, strengthen the transformation of the television industry activities, promote upgrading of China’s television industry, the industry competitiveness, play its proper propaganda and public opinion guide, news dissemination and the cultural and education activities. Based on this, the article\ "shallow theory under the background of triple play of the television industry development\", in this paper the basic concept of triple play, fusion model and system of TV industry related content, on the basis of systematic analysis of the background of triple play television industry faces opportunities and challenges as well as shown in the process of advantages and disadvantages, on the basis of spread from program production, program, media operations, media management and regulations five aspects put forward under the background of triple play television industry development strategy.In particular, China’s main triple play activities by the joint venture company NGB model, model and control platform of the three forms to implement, shows the characteristics of diversification. Under the background of triple play, Chinese TVindustry facing opportunity of development mainly to break the barrier of the industry,expand the television business scope; Both accords with the trend of the network,improve the audience coverage; Strengthen the cooperation between industry, improve the quality of TV content production and communication; Each communication between industry, TV media infrastructure resource saving; As well as the joint venture, enhance the capacity of business development and operations of the television industry, etc., thus provides the television industry upgrade opportunities. However, to seize the opportunity for triple play, TV industry in China is faced with many challenges,including from the transition to a modern management system of public management system in administrative challenges, from competition to cooperation in the change of the business philosophy and operation of challenges, from policy to protect and meet the challenge of the fierce industry competition, the challenge of network specificity and industry monopoly advantages continuous dissolution, etc. In addition, the television industry in the process of implementation of triple play, there are a series of advantages and disadvantages, advantages include long-term accumulated spectrum,content and human resources advantages, long-term construct network technology advantages, user groups, accumulate over a long period of program production and broadcast and control ability, the credibility advantage and television industry has the advantage of government support, etc. And disadvantages, including a lack of clear market operation main body, lack of operating experience, single operator profit model,media platform transition rely on advertising revenue and the program transmission ability is limited.For triple play environment is facing opportunity and challenge, advantage and deficiency, the television industry in China from five aspects: strengthen the change activities, including television production agencies to cooperate with Internet companies set up program planning and production company, a joint operators develop and implement new business content, strengthen the TV content production and transmission of digital transformation; TV broadcast institutions to take advantage of the Internet resources, to strengthen the construction of network TV platform cooperation with telecom operators build mobile television networks, and telecommunications, Internet operators to construct interactive broadcast platform;Television operations must strengthen NGB network infrastructure construction,strengthen the telecom, the application of Internet technology conditions and infrastructure, gradually realize the TV operation system, the aim of the \ "national network\", TV industry management department will gradually from the administrative power of TV operation intervention and protection, with the attitude of competition and cooperation in the face of telecom, Internet operators, setting up a comprehensive system of television industry target value system; Government departments to develop a system of three nets fusion system measures, develop into the standard system of industry, strengthen the program production and communication in new media platform to monitor and audit activity and so on. |
PDF Full Text Request