Strategic Development Of Radio And Television Network Operators Under Triple Play Strategy

In order to promote the rapid development of the national economy and ofinformation technology in society, triple play policy through the integration of society inall aspects of the information industrial resources, can better promote the development ofnational economy and the improvement of people’s living level of service. In thebackground of the triple play policy, all kinds of radio and television enterprises’development will face a complicated situation and severe challenges unprecedented,soliciting a comprehensive strategic transformation. Particularly, radio and televisionenterprises competing with the three major telecom operators have to make choicesbetween1) to launch a fierce competition;2) to carry out a wide range of cooperation.The purpose of this study is to combine the opportunity of the national reform of thecultural system, and to find out a suitable survival way for operators of radio andtelevision networks, through in-depth analysis of the operational status quo of the radioand television operators in the context of the triple play policy. Therefore, this thesisintroduces the background and significance of the research at first, then to investigate thepractices of Western developed countries on the development strategies of the "triple play".Furthermore, according to the National Administration of Radio, Film and Television onthe "triple play" related policies and regulations as well as the practices of the radio andtelevision network operators within the second batch of pilot cities, this thesis conducted athorough situation analysis, and points out that the development of innovation is theabsolute principle to follow and efforts should be made to gain a win-win situation. Usingthe framework of SWOT analysis on current development of operators of radio andtelevision networks, strengths, weaknesses, opportunities, and challenges are highlightedand segmented in a business matrix including Internet export business, voice broadbandservice business development and export of resources mining development, so as to findout the advantages and disadvantages which exists in the development of the TV networks.Finally, this thesis puts forward to establish coordination mechanism and develop the newmode. Based on existing resources, efforts should be paid to the development of softwareand hardware, perfect relevant laws and regulations, system optimization and competitiveness strengthened.This thesis aims to address the issues arising from the practice of triple play policyamong radio and television enterprises. Thorough analysis on laws and regulations, policyimplications, the development status of a series of questions and the objective situationenables the findings more practical and thus makes contributions to the futuredevelopment of the TV networks.