Shanxi Cable&broadcasting Information Network Group Competitive Strategy Research In The Background Of Developing "Triple Play"

With the continuous development of cable-TV network industry technology innovation,radio and television industry welcomes a new spring of "triple play".The development of "triple play" is an inevitable choice for countries to cope with the world telecom network industry development;it is also the direction of choice for the domestic broadcasting industry to break the monopoly towards market competition.Radio and television networks and telecommunications industry as the major force of the "triple play" has turned into competitors now from the original monopoly role in their respective industries,market intense competition goes without saying.But a long closed and monopolistic state radio and television networks face already more than ten years of development of the telecommunications industry,the advantage is not much.For example: institutional rigidities,backward system,weak management ability,trunk network aging,non-diversified assets services etc.How to stabilize the existing market position and resist the impact of market in the transformation process is becoming an imminence problem to be solved.Therefore,to grasp the opportunities and avoid weaknesses,build media value-added service platform based on CATV network,to create a profit growth point and actively respond to the challenges from competitors from outside the industryShanxi radio and television information network group in Shanxi province as the main force of "triple play" play an important role in radio and television network operators and network integration.Due to the radio and television information network group was the system of republic institution,it is very difficult to match the increasingly fierce market competition.This article is precisely to take this point to analyze the strategy of the Shanxi radio and television information network group with strategic management theory to recognize Industry competition situation and grasp the development opportunities with the advantage of the group's.Meanwhile we should recognize our own weaknesses and competitive threats to select the appropriate competitive strategy for the group's survival and development.This article's innovation is starting with the background of "triple play" and with the perspective of radio and television network industry,for Shanxi radio and television information network group which is still in half-monopoly,half-open system provides an efficient and low-cost development model and new insights and ideas about research on competitive strategy of enterprises.In the actual course of strategic choice,should base on the development of enterprise transformation and restructuring,through the development of pluralism,and strive to make strategic choices in different aspects of the company's overall strategy and business development direction.According to the particularity of the broadcasting industry and the analysis of the company's research,the final choice of diversified development and innovation driven as the core of the overall strategy and cost leadership,differentiation and focus in the business competition strategy to achieve leapfrog development of company,and finally put forward the approaches and safeguard measures of enterprise strategic development.