The Study Of The TV Media Development And Challenges Under New Media Environment

Along with the networking unceasing progress and the Internet popularization, the internet has gone deep into people’s real life and the net communication has already become an important part of real interpersonal dealing. The new media is inevitable product of the development of the Internet to a certain stage, and in the future development of the project, the "triple play" is an inevitable trend, this is understandable. Until now, the Triple Play still did not get the popularity of a large area, only some of the first-tier cities in the country as a pilot run, has not been rapid development, the reason for the new media in the development of the goal of "triple play" the process appears bottlenecks, including a variety of objective factors, such as technical, institutional, environmental and other constraints, in addition to the more important the various media is still the name of their own calculations, refused the firm has taken the first step in integration. Therefore, how to monitor the orderly growth of this emerging media, health, and can not be ignored and the paschal problem. Contemporary first media-TV, if you want to be better and more sustainable development in the new media Triple Play situation, innovative and pragmatic in a symbiotic relationship will become the only way.