The Strategic Analysis Of Broadcasting Industry Development Under The Background Of The Triple-play

Triple-play's pilot program was introduced formally in June 2010.which indicates that government is making efforts to promote the work of triple-play.Broadcasting industry is facing unprecedented development opportunities. at the same time,which also suffer challenges from different levels.Triple-play refers to a integration of the broadcasting networks, telecommunications networks and internet allowed to enter each other's business. In the trend of integration, Broadcasting industry will not only suffer from impact of multiple social factors, such as economic, political, and cultural, More to accept a competition produced by telecommunications and the Internet, as one of the participants of Triple-play, Broadcasting industry Not only have to enhance their own strength, but Also to take the important responsibility of building control platform and Institutional mechanisms,which will fit for triple-play development. However, with the promotion of triple-play, face to the triple-play's needs, the disadvantages of Broadcasting industry itself has become the root causes of Hinder their development. Television system as long as recognize the situation, identify their own development situation at this stage, convert the disadvantages one by one. And full using of their advantages, seizing the opportunities of Triple-play, policy,vigorously promote industrial development.Under the background of Triple-play, this thesis also based on the development of broadcasting industry, Grasp the special nature of broadcasting system, points with the media industry economics, production and operation of modern communications management, marketing, finance and media management science and other knowledge,By using the well-known analysis tool SWOT to get the analysis of broadcasting industry's advantages and disadvantages, which will also including the external opportunities and threats that existed. through this research can find out a development strategy of Broadcasting industry to deal with the Triple-play's needs. With the actual situation of broadcasting industry, make recommendations to solve the problems of the progress of Broadcasting industry under the background of triple-play.